When he saw the little girl on the red bicycle making her way along the sidewalk, he tried to recall her name. She looked like his next-door neighbor’s daughter who’d had the same name as that actor from that animated movie that was being lauded by critics online. It was a unisex name…could it have been Charlie? Billie? Alex? Bobbie? Jord—that’s it! Her name is Jordan.

There was another Jordan he’d met recently, a girl again, who had tried to sell him a scarf. He’d decided against the purchase but remembered how soft the silk fabric was. Though still expensive, it was amazing how accessible silk was in this day and age, especially when it had been the commodity centuries ago. On top of that, the scarf was purple – a hue whose dye was so valuable that it was once the exclusive right of royalty. Maybe he should have bought it.

Then again, he only thought purple was the color of royalty. It was a fact he’d heard somewhere but couldn’t be sure if it was a credible source. Furthermore, blue was his favorite color and it’d always seemed to him like purple couldn’t decide whether or not to be blue or red, both of which, in his opinion, were far superior. Yes, between the price and color, he’d made the right call, historical marvel be damned.

He wondered how often pseudo-historical context was used as an effective sales tactic. Lots of people enjoy feeling connected to grandeur, whether it be past, present or future.

Turning to his friends, he asks, “What do you think future marketers will try to sell about our generation?”

The friends pause and look over to him. They’d been in mid-conversation about the upcoming trip to Europe.

Oblivious that his train of thought had taken him away from the group again, he stares waiting for their response.




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